An electronics engineer turned Management professional, Rupak is a proud alumnus of the IIM Bangalore legacy Having held CEO and VP level positions with blue chip organizations, he brings expertize from 5 diverse and highly competitive industries across technology, telecom, consumer, media and real estate His focus across industries has been to infuse strategic leadership to unlock opportunities in diverse market dynamics.
An infectious dreamer and a visionary leader, Rupak believes in the power of people engagement in executing strategies for impact on top-lines and bottom-lines. Driven by an innate zeal for differentiated value-based leadership, Rupak brings exemplary people leadership and change management skills and employs a brilliant mosaic of business leadership skills such as sharp commercial acumen, deep consumer connect to pick insights for innovating marketing and customer experience and sharp analytical and organization skills in project management, financial planning, formulating strategies, impactful execution and above all motivational people management skills to create high energy impact for business turnaround. A turn-around and growth specialist, he has successfully transformed businesses including startup situations into profitable outfits and beloved brands. As an ICF Certified ACC level Coach, he mentors and coaches CXO’s and startup founders to realize their full potential and evolve as more astute leaders. He loves networking and is an active member of multiple Management Associations such as the CII, AIMA, NHRD, CREDAI and GIHED.
An avid keynote speaker, he inspires his audiences with his visionary zest and creates a personal, professional and social impact in their leadership journey. He is a sought after public speaker on topics of on topics such as leadership, strategy, marketing, innovation, change management, team building, achieving goals, mind training etc.
He currently pursues a plural career in entrepreneurship and mentoring startups. He is the Founder & CEO of EvueMe Selection Bot with plans to leverage the cutting-edge science of video analytics, machine learning, artificial intelligence, big data and NLP to bring predictability to your selection decision in getting the right people in accelerating your business growth.
Rupak was featured in the Frontrunners column of Business India, a recognition given to outperforming Indian manager under age of 35 in 2001 and was awarded "Top Rankers Excellence Award" for marketing leadership in 2015 at the 17th National Management Summit.
Explore Rupak's professional history and get to know the companies he worked in.
After a long and successful corporate stint, Rupak donned on an entrepreneurial stint in 2016 and launched EvueMe Selection Bot.
EvueMe is an innovative startup born with a pursuit to use the emerging technologies to disrupt the way selection is done in various facets of our daily lives simply by using mobile and video technology to e-view an individual or an individual’s skill and take a selection decision eye to eye much before a face to face interaction.
Coming from a founding team who have personally experienced the pains of selection in the corporate world from close quarters, EvueMe plans to leverage the cutting-edge science of video analytics, machine learning, artificial intelligence, big data and NLP to bring predictability to your selection decision in getting the right people in accelerating your business growth.
EvueMe's endeavor is to seamlessly integrate into the way you do business and help you cut cost, cut time, engage more and stand out.
As a CEO & Business Head for Godrej Garden City and a Board Member for Godrej Garden City Pvt. Ltd., Rupak spearhead the largest project of Godrej Properties Ltd which was a mixed use integrated township development spread over 200 acres. Rupak was responsible for complete P&L of the project, driving the profitability and designing signature customer experiences for the Brand.
During his stint, Rupak was continuously hand picked by the Managing Director to drive strategic all India projects around reducing cost of construction and taking customer service and collections to next level.
Some of the significant achievements during his tenure were:
Under his leadership, Godrej Garden City won over 15 awards at state and national levels, the prominent amongst which include:
As a CEO and Circle Head, Rupak led the P&L responsibility for one of the largest circles of the company in Karnataka with an employee strength of over 500 and turnover of over Rs 750 Cr. He scripted a turnaround by reversing a continuously declining revenue market share. Led GSM services launch, building the distribution infrastructure and sales team for a statewide roll out generating Rs 170 Cr revenue within one year of launch. During his tenure, Reliance moved up from being a No. 4 player in the market to being a No. 3 player.
Rupak was promoted from Vice President of Sales to Vice President of Customer Service and then became Head of the West India and International markets in 2007. He Managed an Rs 275 Cr operating budget and led 1,100+ employees across 26 locations.
Some significant achievements during his tenure were:
As DGM Channel Sales, Rupak innovated FMCG distribution model for telecom, setting up 4500+ outlets in 6 months and growing sales multi fold. He also innovated a new distribution model setting up a chain of exclusive franchised telecom outlets called "Airtel Points" and won the Annual Achiever's Club seat being the only candidate to achieve 95% of performance-linked incentives.
Rupak advanced from National Strategic Business Unit Head to Strategic Marketing Head for North India's largest printing company, directed 87 team members in developing customized marketing and pricing plans for 16 locations.
He negotiated the first-ever strategic alliance among print media groups in India tying up with Deccan Chronicle, Deccan Herald, Mid Day, Indian Express Group and Business Standard while with HT media to improve penetration in untapped markets.
Rupak was featured in Business India in their front runners column as "The Youngest General Manager in HT Group"
Rupak joined the company as a regional marketing executive in 1993 and advanced rapidly through a series of regional and P&L Head assignments to be the youngest Regional Manager in the company for their new division to launch alkaline and dry batteries in India.
He built a new division from startup phase to launch alkaline and dry batteries in northern India, capturing 9% market share in year one. Earlier in a P&L assignment, he grew state operations 70% to achieve the highest growth rate in the country.
Joined the company as a management trainee from IIM Bangalore campus in 1990 and rapidly advanced into leading nationwide product launches. During his stint here, Rupak turned around a geography operations and launched Canon fax machines and Panasonic Panaboards in the country.